Expert for marketing and distribution of special interest tourism products
Context of assignment:
The Product Development component of the NorthWest Tourism Project is to identify special interest tourism products which can be made ready for further marketing. Some preparatory work such as a product inventory and detailed profiling for various tourism products have already been accomplished. On this basis, the expert shall investigate in the domestic market opportunities for some selected products and help prepare the market launch.
Job description
Tasks:
The expert is expected to carry out the following assignments:
- Comment on the prepared product analysis from a marketing point of view
- Draw up list of distribution channels, i.e.tour operators which are involved in special interest tourism in Russia , and, possibly in selected foreign countries
- Contact tour-operators in Russia (personally and/or by telephone) on market opportunities and interest for partnership
- Propose an action, time and cost scheme for the market launch of each selected product
The expert will work closely with the International Expert (s) engaged in Product Development.
Qualifications:
- Several years work experience in tourism with the focus on tourism marketing
- Very good knowledge of the tourism industry in Russia
- Good communication skills
- Organisation skills
- Writing and communication capability in English
Input: 20 working days
Working period: May-July 2005
Pls submit your CV and cover letter in English to tourism-northwest@carlbro.ru
Application deadline: April 15, 2005