ORGANIZATIONAL-AND-LEGAL FORM AND PRINCIPLES OF INTEGRATION

CONCEPTION OF ESTABLISHING | CONCEPTION PRESENTATION | COMMENTS

SITUATION ANALYSIS

"STRENGTHS"

• unique cultural, historical and architectural heritage;
• good geographical position of the city;
• high cultural and intellectual level of Petersburgians;
• save and calm geopolitical situation in the whole region.

"WEAKNESSES"

• poorly developed tourist infrastructure of St.Petersburg;
• non-effective city marketing and poorly planned advertising campaign of the destination "Saint-Petersburg";
• the lack of regular co-operation between incoming tour-operators, hotels, museums, theatres and other organizations of tourist infrastructure in St.Petersburg.

"OPPORTUNITIES"

1. Promotion of the St.Petersburg potential, which includes:
   • cultural, business, sport and other events taking place in the city;
   • services that can be received in St.Petersburg or its suburbs (educational services, recreation and etc).
2. Marketing St.Petersburg as a world center of different kinds of tourism: cultural tourism, event tourism, ecological, aqua tourism, sports tourism, educational, business, congress, incentive and elite tourism.

"THREATS"

• seasonal character of tourism in St.Petersburg;
• poor realization of tourist potential of the city.

ORGANIZATIONAL-AND-LEGAL FORM AND PRINCIPLES OF INTEGRATION

1. Non-commercial partnership / Autonomous non-commercial organization;
2. Equality of founders;
3. Common property, the lack of shares;
4. "Open" work of the Centre;
5. Regular and purposeful work of the Centre;
6. The Centre should not set oneself to gain profit;
7. All decisions should be taken/approved by the Centre's Board of guardians (Board of directors), consisting of the founders' representatives.

MAIN TASKS OF THE CENTRE

1. Promotion and advertising strategy development for St.Petersburg.
2. Promotion of the St.Petersburg's image as a big tourist centre of the Baltic region.
3. Widening the audience.
4. Search of new markets.
5. Solving the problem of "seasonal tourism".
6. Informing (through the system of international information exchange) about the possibilities to invest in St.Petersburg's tourist infrastructure.

THE CENTRE'S FUNCTIONS

1. Analytical functions.
   • Development of business-plans of city advertising campaigns.
   • Monitoring of demand and supply of travel services in world market.
   • Analysis of customers' demands.
   • Analysis of information inquiries.
   • Monitoring of travel services advertising.
   • Systematization of the information important for promotion and advertising St.Petersburg in world travel market.
   • Formulation of proposes for Events Calendar compilation and new travel parcels creation and promotion.
2. Promotional and informational functions.
   • Dissemination of accurate, current information about St.Petersburg and its cultural and business events, using various communicational means and channels (including chain hotels).
   • Selection and providing the information about St.Petersburg according to informational inquiries.
   • Co-operation with foreign mass media.
   • Arranging familiarisation visits of overseas journalists.
   • Determination of contents, terms, scale of advertising campaigns.
   • Placing advertisement about St.Petersburg in the media overseas.
3. Organizational functions.
   • Choice of agencies / research companies for realization of strategies developed by the Centre.

FOUNDERS OF THE CENTRE

1. Main hotels of St.Petersburg.
2. Air company and airport "Pulkovo".
3. West European air companies making flights to St.Petersburg.
4. Big companies/associations of companies - representatives of the St.Petersburg entertainment infrastructure (night clubs, casinos, restaurants).
5. Associations of transport (railway, bus) organizations.
6. Russian Union of Travel Industry (Commission for incoming tourism, consisting of the representatives of big incoming tour-operators of St.Petersburg).
7. St.Petersburg Administration.
8. Cultural institutions: The Hermitage, the Russian Museum, Mariinsky theatre.

FINANCIAL RESOURCES OF THE CENTRE

1. Quite big constitutive fees of all partners. Differentiation of the constitutive fees depending on the category of a partner (museum, hotel, casino, restaurant, etc).
2. Annual financial contributions from the partners' advertisement budgets.
3. Means from city budget.
4. Target financing (by partners and founders) of the projects developed by the Centre.